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Eco friendly wooden toys

Hamleys India

Product design & development

Brief

To design and develop a range of sustainable wooden toys, well focused on preschoolers (3- 5 years). Every toy is to be age appropriate and value adding and abide by the brand language.

Material: Beech wood
Paint: Water based child safe paint

Children tend to be attracted to the bright block colors of the color wheel rather than pastels or muted tints. Primary colors red, yellow and blue, and secondary colors green, orange and purple.

Process

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