Australia Gift Fairs 2023
Sydney NSW, Australia
Co-Led project management & execution
AGHA?
AGHA Gift Fairs are prominent trade events in Australia, featuring a diverse range of gifts, homewares, and lifestyle products from local and international exhibitors. They provide a valuable platform for retailers and buyers to explore trends and source innovative products for their businesses.
Brand
Qalara is a visionary brand under the umbrella of Reliance Industries, a USD 100 billion Indian conglomerate and India's largest exporter, contributing to nearly 10% of the country's total exports. Qalara reimagines the global supply chain for sustainable consumption, connecting buyers and sellers of responsibly produced goods, and supporting artisanal crafts and eco-friendly products with a focus on leveraging data and technology for operational excellence.
Objective
To drive engagement with the lifestyle market in Australia through Qalara's global sourcing platform.
Key points
Trend forward new product ranges
Understanding of the Australian market
200 sq ft. Peninsula shell scheme without fascia at the Sydney Olympic ground.
Planned and executed stall design, product design, logistics, and branding for the event.
