NY Now Summer market 2022
New York, NY, USA
Co-Led the stall layout design, branding, planning & implementation
NY Now?
NY Now Summer Market is a renowned biannual trade show in NYC, showcasing home, lifestyle, and gift products from global exhibitors, attracting buyers and retailers worldwide. It's a hub for discovering trends and sourcing unique items for businesses.
Brand
Qalara is a visionary brand under the umbrella of Reliance Industries, a USD 100 billion Indian conglomerate and India's largest exporter, contributing to nearly 10% of the country's total exports. Qalara reimagines the global supply chain for sustainable consumption, connecting buyers and sellers of responsibly produced goods, and supporting artisanal crafts and eco-friendly products with a focus on leveraging data and technology for operational excellence.
Objective
To drive engagement with the lifestyle market in New York through Qalara's global sourcing platform.
Key points
zero waste real scale prototyping
200+ unique leads generated
300 sq.ft. Peninsula space at the Javits Center, New York.
Utilized cost-effective IKEA fixtures.
Negotiated with planners (Freeman and M&J innovations) for resourceful and cost-beneficial outputs.
Successfully executed the proposed approach for an efficient and economical event setup.
