Maison-Objet (Virtual Fair)
Paris, France
3D realisation of the virtual space
M.O.M?
MOM Maison-Objet virtual fair is an immersive online trade event that complements the physical Maison-Objet fair. It offers a digital platform for global exhibitors and buyers to connect, showcase their designs, and discover the latest trends in home decor, furniture, and lifestyle products.
Brand
Qalara is a visionary brand under the umbrella of Reliance Industries, a USD 100 billion Indian conglomerate and India's largest exporter, contributing to nearly 10% of the country's total exports. Qalara reimagines the global supply chain for sustainable consumption, connecting buyers and sellers of responsibly produced goods, and supporting artisanal crafts and eco-friendly products with a focus on leveraging data and technology for operational excellence.
Objective
To drive engagement with the lifestyle market across the globe through Qalara's global sourcing platform.
Key points
50+ unique leads
30+ order conversions
Developed a comprehensive strategy for virtual fair participation, focusing on 3D modelled showrooms and detailed CMF product renders.
Organized the implementation of virtual fair concepts, ensuring seamless execution.
